Craft a Powerful Sustainability Story: Better Communication = Better Sales
May 28, 2014
1:00-2:00pm ET
Amy Hargroves
Director, Corporate Responsibility
Sprint
Lori Garcia
Marketing Leader
Owens Corning
Scot Case
Director, Markets Development
UL Environment, Inc.
Heather Clancy
Senior Writer
GreenBiz Group
As counter-intuitive as it may sound, comprehensive corporate social reports that are hundreds of pages long can tell only part of the story when it comes to your company's sustainability initiatives.
As internal and external stakeholders clamor for more information about progress on materials, the good news is that there are many certifications and testing programs available to help your sustainability team validate claims and communicate them more effectively.
During this hour-long Webcast, our three experts will explore validation and communications resources available to product manufacturers with a particular focus on two specific sectors: electronics and building materials.
You'll learn:
- What tools exist to help companies tell their sustainability stories
- How these resources can help marketers tailor simple and credible messages for unique, specific audiences
- Best practices from two companies—Sprint and Owens Corning—that are getting things right
- How effective story-telling can become a valuable source of feedback for internal research and development departments
Sponsored by:
