The 3% Solution: Driving profits through carbon reduction in a 400 ppm world

The Dow surpassed 15,000 at the same time the atmosphere surpassed 400 parts per million (ppm) of carbon. Both are watershed moments — one heralding the resilience of business to rebound during challenging times, the other the failure of business and society to steer the economy in a sustainable direction.

A landmark study by CDP and World Wildlife Fund (WWF) demonstrates how U.S. businesses can collectively act now to reduce emissions by 3% annually and capture cost-savings up to $190 billion in 2020 alone while putting us on a pathway to curbing climate change. It shows that companies can both drive profits and tackle climate change — but only if they act now.

In this one-hour webcast, timed to the release of this study, the CEOs of WWF and CDP will be joined by Steven Swartz, partner at McKinsey & Company, to provide background on this groundbreaking analysis which lays out a path forward that is both profitable and aggressive enough to protect the climate.

You’ll learn about:

• The capital expenditure on low-risk carbon reduction projects that would be necessary to capture savings up to $190 billion in 2020 alone.

• The Carbon Productivity Portfolio – a new strategic framework to maximize carbon reduction potential while creating business value.

• The three biggest reasons U.S. companies leave profitable opportunities on the table – and how each can be overcome.

• Real-world examples of companies reaping financial rewards by setting and achieving ambitious carbon reduction targets.

• An innovative Carbon Target and Profit Calculator, released with the report, to help individual companies set 2020 corporate carbon reduction targets and identify potential cost-savings from those carbon reductions.