Recycling 2.0 – Changing Consumer Behavior Amid Changing Waste Streams

Consumer recycling, once seen as the most basic of environmental practices, has become decidedly more complex. Some communities have mandated aggressive, long-term, zero-waste goals to divert sometimes up to 90 percent of their waste from the local landfill. That can lead to a  wide array of what’s collected — and what’s not —  engendering confusion among residents.

The result: After decades of growth, recycling rates have plateaued, or even dropped.

How can cities regain the momentum? There are some tried and true methods, but it takes a village, literally — producers, recyclers, municipalities and consumers, working together to find solutions.

In this hour-long webcast, you’ll hear how waste streams are changing;  the latest data about what consumers think about recycling and what messages resonate with them; how one of the nation’s largest recycling companies is working with cities to increase recovery rates; and the secrets behind one of the most successful municipal recycling programs in the United States.

Among the things you’ll learn:

• Current recycling trends and the true bottom-line impacts of non-recyclable materials such as “flexible packaging”
• How recycling programs influence how consumers think and recycle
• The differences between what consumers say about recycling and how they actually recycle (what they are actually doing)
• Specific examples from Hennepin County, MN demonstrating how their innovative recycling education initiatives work        

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Register below to attend the webcast and receive the recording when it concludes.