Everyone seems to be headed toward “zero waste,” but sustainability and green claims related to leading-edge waste management practices are subject to increasing scrutiny from NGOs, competitors, supply-chain partners and consumers. Without systems in place to substantiate such claims, even the most well-intentioned companies can inadvertently put their reputation at risk.
Internal systems, industry or consensus standards, supply-chain sustainability valuations and third-party verification are all tools companies are using to mitigate risk and differentiate themselves. To succeed requires developing expertise to ensure that claims are specific, appropriately qualified and adequately supported by competent and reliable evidence.
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