Agenda: GreenBiz Forum Virtual

Tuesday, February 18 2014

1:30 PM - 1:45 PM

Welcome & Introductions

Presented by: Joel Makower Chairman & Executive Editor, GreenBiz Group

1:45 PM - 2:00 PM

Opening Address

Presented by: Michael Crow President, Arizona State University

2:00 PM - 2:50 PM

The State of Green Business

Insights from the latest annual pulse-taking on corporate sustainability, including the debut of the Natural Capital Leaders Index, a ranking of companies that are growing revenue while shrinking their environmental impacts. Read more…

Presented by: Joel Makower Chairman & Executive Editor, GreenBiz Group; John Davies VP, Senior Analyst, GreenBiz Group; Richard Mattison CEO, Trucost

2:50 PM - 3:00 PM

One Great Idea: The Wild Weather of the Future - Cities, Climates, and Costs

Weather. Read more…

Presented by: Tom Di Liberto Meteorologist and America's Science Idol, Climate Prediction Center at the National Oceanic & Atmospheric Administration

3:00 PM - 3:30 PM

Keynote Conversation: The Sustainability Consortium - A Look Under the Hood

Forming partnerships is the easy part. Making them work is another. Here's what happens when companies, NGOs and public agencies come to the table to work on big challenging issues, and then try to put ideas into action. Read more…

Presented by: Elizabeth Sturcken Managing Director, Environmental Defense Fund; Charlene Wall-Warren Sustainability Director, BASF Corporation

In conversation with: Kara Hurst CEO, The Sustainability Consortium

3:30 PM - 3:45 PM

Keynote Interview: A Kiosk for e-Waste

A look inside an innovative kiosk technology that accepts used mobile phones and spits out cash. Is this the future of recycling? Read more…

Presented by: Mark Bowles Founder & CMO, ecoATM

In conversation with: Heather Clancy Senior Writer, GreenBiz

3:45 PM - 4:15 PM

Break/SideBar

4:15 PM - 4:40 PM

Keynote Conversation: The Social-Environmental Link

Social issues have long been the neglected step-child for many sustainability executives, whose focus has remained squarely on environmental issues. But increasingly, the two are inextricably linked. Read more…

Presented by: Gabi Zedlmayer Vice President & Chief Progress Officer Corporate Affairs, Hewlett-Packard Company

In conversation with: Aron Cramer President & CEO, BSR

4:40 PM - 4:50 PM

One Great Idea: How Would Nature Design an Organization?

Biomimicry, the art and science of consciously emulating nature’s genius, has generated impressive product and even process innovation. Interface, the well-known sustainability leader, also looks to nature for organizational innovation. Read more…

Presented by: Lindsay James Vice President, Restorative Enterprise, InterfaceGlobal

4:50 PM - 5:00 PM

One Great Idea: They're Not Treehuggers — They're Brandhuggers

The people most interested in your sustainability story — those most likely to regularly, repeatedly buy greener products — are not Birkenstock-wearing, long-haired, questionable-substance-loving treehuggers. They're materialists! Read more…

Presented by: Suzanne Shelton CEO, Shelton Group

5:00 PM - 5:10 PM

One Great Idea: Playing Games for Good

Engaging people — and keeping them engaged — is critical for implementing sustainability programs, but employees and customers are easily distracted. Gamification can help cut through the noise and level the playing field. making your program more effective. Read more…

Presented by: Gabe Zichermann Editor in Chief, Founder & CEO, Gamification.Co

5:10 PM - 5:30 PM

Keynote Conversation: The ROI of Employee Engagement

Engaging employees on sustainability isn't just a nice to do — it's increasingly strategic. And the "business case" isn't soft and squishy — it's rock solid. There's a calculable ROI on engaging employees. Read more…

Presented by: Shannon Schuyler Corporate Responsibility Leader, PwC

In conversation with: Joel Makower Chairman & Executive Editor, GreenBiz Group

Wednesday, February 19 2014

8:45 AM - 8:55 AM

Welcome

Presented by: Joel Makower Chairman & Executive Editor, GreenBiz Group; Colin Tetrault Senior Policy Advisor of Sustainability to Mayor Greg Stanton, City of Phoenix

8:55 AM - 9:15 AM

Keynote Conversation: Partnering to Go Further, Faster

What happens when a start-up and a big corporation try to dance? Will they step on each other's toes or make beautiful music together? Here's how an innovative packaging startup is cutting a rug with one of the biggest players in the field. Read more…

Presented by: Eben Bayer CEO & Co-Founder, Ecovative; Tim McInerney Sustainable Solutions Business Manager, Sealed Air

In conversation with: Marc Gunther Editor at Large, Guardian Sustainable Business

9:15 AM - 9:25 AM

One Great Idea: The Global Adaptation Index

How can a company understand the climate readiness of the countries where it operates? A new, free and open-source index is ranking countries based on how vulnerable they are to climate change and how prepared they are to adapt to natural disasters. Read more…

Presented by: Joyce Coffee Managing Director, Notre Dame Global Adaptation Index

9:25 AM - 9:35 AM

One Great Idea: The True Cost of Big Data

The amount of data in our world is increasing at a rapid rate with no end in sight. Companies are beginning to evaluate where they store their data and how to facilitate inevitable data growth, all while safeguarding against ever increasing energy demands and expanding carbon footprints. Read more…

Presented by: Tate Cantrell Chief Technology Officer, Verne Global

9:35 AM - 10:00 AM

Keynote Conversation: Transforming the Food Supply

Can a fast-food giant use its market clout to align the beef supply with sustainability goals? How a consortium of players is hoping to do just that. Read more…

Presented by: Suzanne Apple Vice President & Managing Director, Business & Industry, WWF; Cameron Bruett Chief Sustainability Officer & Head, Corporate Communications, JBS USA; Francesca DeBiase Vice President, Worldwide Supply Chain, McDonald's Corporation

In conversation with: Joel Makower Chairman & Executive Editor, GreenBiz Group

10:00 AM - 10:30 AM

Break/SideBar

10:30 AM - 10:55 AM

Keynote Conversation: Understanding the Company-NGO Dynamic

At the Forum, GreenBiz Group will release the first ever corporate rating of NGO credibility and influence. In this conversation, three NGO leaders will talk about how they work with — and sometimes against — companies, and where the win-win opportunities are. Read more…

Presented by: Alisa Gravitz Executive Director, Green America; Phil Radford Executive Director, Greenpeace; Gwen Ruta Vice President, Programs, Environmental Defense Fund

In conversation with: John Davies VP, Senior Analyst, GreenBiz Group

10:55 AM - 11:25 AM

Keynote Conversation: From Conflict to Collaboration – Fostering a Race To The Top through Constructive Corporate-NGO Engagement

Asia Pulp & Paper, along with The Forest Trust, Greenpeace and other stakeholders, are emerging from conflict to forge common ground to create a robust Forest Conservation Policy. Here's how it fared during its first year of implementation, and what the various parties learned along the way. Read more…

Presented by: Aida Greenbury Managing Director of Sustainability & Stakeholder Engagement, Asia Pulp & Paper; Scott Poynton Founder, The Forest Trust; Rolf Skar Forest Campaign Director, Greenpeace

In conversation with: Joel Makower Chairman & Executive Editor, GreenBiz Group

11:25 AM - 11:35 AM

One Great Idea: Courageous Collaborations

It is often the simplest ideas that are the most remarkable. In our pursuit of global sustainability, courageous collaborations — among the private sector, academia, government and NGOs — can lead to remarkable mutual progress. Here's the story of one such collaboration. Read more…

Presented by: Neil Hawkins Corporate Vice President, Sustainability, The Dow Chemical Company

11:35 AM - 11:50 AM

Keynote Conversation: Nature's Fortune

The business of biodiversity is about more than simply saving the birds and the trees. It's about feathering the nest of business, ensuring a sustainable supply chain as well as an innovation pipeline. Read more…

Presented by: Mark Tercek President & CEO, The Nature Conservancy

In conversation with: Joel Makower Chairman & Executive Editor, GreenBiz Group

11:50 AM - 11:55 AM

Special Announcement: Launch of the Natural Capital Business Hub

Featuring more than 40 company case studies and 15 collaboration opportunities, this new project aims to help companies at various stages of maturity on natural capital valuation to make the business case, identify effective tools and targets and find appropriate approaches to take action. Read more…

Presented by: Michelle Lapinski Senior Advisor, Valuing Nature, The Nature Conservancy; Amy O'Meara Director, Corporate Eco Forum

11:55 AM - 12:05 PM

One Great Idea: Overcoming Hypocrisy – Getting Sustainability Practices & Lobbying in Sync

For all the good work sustainability executives do, and as hard as it is, they don’t company lobbyists making statements to policy makers that are in direct conflict with the company's sustainability strategy. Read more…

Presented by: Anne Kelly Director of Public Policy, Ceres

12:05 PM - 12:20 PM

Is This Trash?

In this fast-paced GreenBiz game show, we try to stump special guest Tom Szaky, CEO of Terracycle, about which waste products have value and can be turned into something new, and which are worthy of the landfill. Read more…

Presented by: Tom Szaky Founder, TerraCycle

In conversation with: John Davies VP, Senior Analyst, GreenBiz Group

Thursday, February 20 2014

10:15 AM - 10:20 AM

Welcome

Presented by: Joel Makower Chairman & Executive Editor, GreenBiz Group

10:20 AM - 10:35 AM

Keynote Conversation: Beyond Carbon and Water

Where does CDP go next in its quest for measuring and assessing company performance — to forest, commodities, something else? Insight into the organization’s plan to develop new and more complex systems of measurements. Read more…

Presented by: Nigel Topping Executive Director, Carbon Disclosure Project

In conversation with: Joel Makower Chairman & Executive Editor, GreenBiz Group

10:35 AM - 10:50 AM

Keynote Conversation: Building the Business Case for Valuing Natural Capital

Presented by: Rupert Thomas Vice President Environment, Shell

In conversation with: Joel Makower Chairman & Executive Editor, GreenBiz Group

10:50 AM - 11:00 AM

One Great Idea: Sustaining Beauty

Does going green change the face of design or only its content? Does it drive how things look in addition to how they work? Fully embracing the principles of ecology could revolutionize every aspect of design, in both substance and style. Read more…

Presented by: Lance Hosey Chief Sustainability Officer, RTKL

11:00 AM - 11:20 AM

Keynote Conversation: Millennials & Meaningful Brands

Two millennials discuss the the rising generation of conscious consumers in a world where half of the global population is under the age of 27. Read more…

Presented by: Erin Schrode Co-Founder, Teens Turning Green

In conversation with: Shana Rappaport Director of Engagement, VERGE, GreenBiz Group

11:30 AM - 11:50 AM

Closing Keynote: Honestly Speaking

Can an actress and a former nonprofit head find success in the rough-and-tumble world of personal care products? The co-founders of The Honest Company talk about their journey to success and what they've learned about the environmental marketplace. Read more…

Presented by: Jessica Alba Founder, The Honest Company; Christopher Gavigan Founder & Chief Product Officer, The Honest Company

In conversation with: Joel Makower Chairman & Executive Editor, GreenBiz Group

11:50 AM - 12:00 PM

Closing Remarks

Presented by: Joel Makower Chairman & Executive Editor, GreenBiz Group